Google Ads Removes Display & Video From Performance Planner Tool
Google shifts focus to conversion-based campaigns, dropping Display and Video planning from Performance Planner. Learn how this impacts marketing strategies.
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Modern Marketing Measurement: From Basic Tracking to Advanced Analytics
Discover how to evolve your marketing measurement strategy with first-party data, cross-channel reporting, and advanced attribution models for better ROI.
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How AI Nudges Shape Consumer Decisions in Digital Marketing
Discover how LLM nudges influence customer journeys through deals, comparisons, and automated suggestions across AI platforms and marketing strategies.
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Healthcare SEO Compliance: Navigating Reviews and Local Rankings
Learn how healthcare providers can build strong local SEO through compliant review strategies while following ethical guidelines and regulations.
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Google Ads Streamlines Enhanced Conversions with Single Toggle
Google simplifies enhanced conversions tracking with unified system launching June 2026. Better accuracy, less complexity for advertisers.
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Google Ads Streamlines Enhanced Conversions with Single Toggle
Google simplifies enhanced conversions tracking with unified system and multi-source data capture, improving accuracy and reducing setup complexity for advertisers.
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Google Merchant API Replaces Content API for Shopping in 2026
Google introduces new Merchant API for Ads scripts, replacing Content API by August 2026. Features AI tools, modular design, and enhanced scalability.
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Search Marketing Jobs Surge as Digital Demand Grows Across Industries
Explore the latest trends in search marketing careers. From SEO specialists to PPC experts, discover growing opportunities in digital marketing roles.
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PPC Expert Reveals Costly Reporting Mistakes & AI Strategy Tips
Learn from PPC veteran Maddie Lightening’s biggest mistakes, from currency reporting errors to outdated account structures and effective AI usage.
