Google Ads Removes Display & Video From Performance Planner Tool
Google shifts focus to conversion-based campaigns, dropping Display and Video planning from Performance Planner. Learn how this impacts marketing strategies.
Google shifts focus to conversion-based campaigns, dropping Display and Video planning from Performance Planner. Learn how this impacts marketing strategies.
Discover how to evolve your marketing measurement strategy with first-party data, cross-channel reporting, and advanced attribution models for better ROI.
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Google simplifies enhanced conversions tracking with unified system launching June 2026. Better accuracy, less complexity for advertisers.
Google simplifies enhanced conversions tracking with unified system and multi-source data capture, improving accuracy and reducing setup complexity for advertisers.
Google introduces new Merchant API for Ads scripts, replacing Content API by August 2026. Features AI tools, modular design, and enhanced scalability.
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Learn from PPC veteran Maddie Lightening’s biggest mistakes, from currency reporting errors to outdated account structures and effective AI usage.