Doppl: AI Fashion Discovery with Virtual Try-On from Google Labs

Doppl, an experimental AI application from Google Labs, has launched a new shoppable fashion discovery feed designed to revolutionize how users explore their personal style and shop for clothing online. This innovative platform leverages generative AI to provide a highly personalized and interactive experience, moving beyond traditional online browsing.

The core functionality of Doppl's new feed centers on its AI try-on feature. Users can browse an extensive collection of outfits curated from various brands, fashion creators, and stylists. Crucially, Doppl allows individuals to upload a personal photo and then utilizes generative AI to render these outfits realistically on their own unique body shape and appearance. This capability significantly reduces the guesswork associated with online shopping, enabling users to visualize how garments will look and fit before making a purchase. The app initially showcases outfits on a diverse range of AI models, representing different body types and skin tones, promoting inclusivity before offering the personalized try-on.

Beyond the try-on feature, Doppl facilitates deeper style exploration through interactive style quizzes and curated lookbooks, helping users refine their aesthetic preferences. The platform also boasts seamless shopping integration, providing direct links to purchase items from featured brands. While Doppl promises a private and secure process for photo uploads, emphasizing that images are neither stored nor shared, users should be aware that it remains an experimental AI application, implying ongoing development and potential for refinement. The app is currently available on Android and iOS devices within the United States, representing a significant step forward in personalized fashion discovery and e-commerce.

(Source: https://blog.google/technology/google-labs/discover-new-outfits-try-them-on-and-shop-from-doppls-new-discovery-feed/)