Unlock New Audiences with Demand Gen Strategies

The article introduces Demand Gen as a strategic approach designed to connect businesses with previously untapped audiences across various digital platforms. It highlights Demand Gen's capability to engage potential customers during their everyday online activities, specifically while they are streaming content, scrolling through feeds, or actively shopping. This multi-channel presence allows for broad reach and ensures that brand messages are encountered at opportune moments within a user's digital journey. A significant benefit underscored by the article is Demand Gen's effectiveness in new customer acquisition. Specifically, it states that, on average, a substantial 68% of conversions attributed to Demand Gen campaigns originate from users who had no prior exposure or interaction with the brand's previous advertising efforts. This statistic strongly suggests that Demand Gen excels at introducing products and services to genuinely new prospects, rather than merely re-engaging an existing audience. It positions Demand Gen as a powerful tool for expanding market reach and driving top-of-funnel growth, enabling businesses to discover and convert segments of the population that might otherwise remain unreached. While the provided text emphasizes the strategic benefits and impressive conversion statistics related to new audience engagement, it does not delve into specific risks associated with implementing Demand Gen campaigns. Similarly, beyond the general activities of streaming, scrolling, and shopping, the article does not provide explicit examples of how these campaigns are executed or specific success stories. The broader context of the source title, ‘Five things to know for the new year,' implies that Demand Gen will be a crucial consideration for businesses looking to optimize their marketing strategies and foster growth in the upcoming year, particularly by focusing on innovative ways to capture new demand.

(Source: https://blog.google/products/ads-commerce/demand-gen-drop-december-2025/)